Healthcare

Empowering Dentists Through Design

Year

2023–2024

Role

Lead UX Designer

Company

Comparis AG, Switzerland

Expanding into new markets

Since 2018, I've been closely collaborating with Comparis AG, Switzerland's premier consumer portal. In 2023, Comparis sought to broaden its offerings to serve dental practices. As the Design Lead for new product development, I partnered with key stakeholders to shape a strategic vision for this initiative. To gauge our progress effectively, I worked with the team to define clear and measurable initial project objectives.

Business objectives:

Develop a scalable MVP
Double traffic on relevant dental websites
Acquire the first paying customers

"Stephan is a designer with an extraordinary talent: He not only knows how to capture the customer's wishes, but also how to collect the right specifications and implement them in a creative and refreshing way. He is always highly motivated, efficient, and quickly familiarises himself with new topics. Working with him, we have created great designs based on the latest UX findings that will inspire our customers!"

–Fabia Rothenfluh, Head of Health

From Idea To Interface

With our business goals in sight, I set out to discover how to attract dental practices as clients and how to devise a platform to enhance their success. I use a methodical design approach, following these steps:

Research: Collected data and analytics and conducted thorough research to understand the market, target audience, and user needs.
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Ideation & Concept: Generated and refined ideas, developing concepts that align with user needs and business goals, seeking opportunities for differentiation.
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Design: Designed intuitive, brand coherent, and accessible visual and interactive elements to ensure a seamless user experience.
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Testing & Iteration: Developed prototypes to be tested. Designs will be iteratively improved based on user feedback to enhance functionality and user satisfaction.

The Dental Partner MVP

As of June 2024, the dental partner prototype is complete and currently undergoing user testing. To mitigate risk, the next development stage focuses on evaluating product-market fit. Following lean startup principles, feedback from real customers is crucial for assessing product viability.

Result: We have successfully achieved our initial goal of developing a scalable MVP.

What's next: We will continue testing, remaining prepared to adapt our strategy and design based on real-world feedback.